PCAM was formed in 1982 as an industry forum for practitioners of advertising music and soon established its reputation as a respected and influential group campaigning for composers’ rights in all forms of applied music. More than 30 years on, it boasts a membership that comprises the most influential and prolific composers in advertising and media with over a hundred members representing several hundred writers.

PCAM’’s strong ties with the IPA (Institute of Practitioners of Advertising) have generated best-practice music commissioning guidelines and joint agreements that are widely accepted by UK advertising agencies and an increasing number of agencies abroad. The Society’’s relationships with the MU (Musicians’ Union) and BASCA (The British Academy of Songwriters, Composers and Authors), and its membership of the CRA (Creators’ Rights Alliance) and ECSA (the European Composer and Songwriter Alliance), place it squarely at the heart of creators’ rights campaigning, both at home and on the European stage.

The PCAM Committee meets five times a year to look at the challenges and developments that affect its members and to plan targeted industry-wide campaigns. Members are always welcome to attend these meetings with prior notice, so please take advantage of the opportunity and come along. If you do wish to attend, contact PCAM Administrator Bob Fromer on: bob.fromer@bsuk.com.


The Committee


Tony Satchell

Candle Music

One of the original founders of PCAM, Tony has enjoyed a long and illustrious career running one of London's most established music houses. If he's not here, he's either parking his bike or grooming his Scots Dumpys (that’s chickens to you).

Paul Reynolds

MassiveMusic / PCAM Acting Chair

Paul is a music agency MD with heaps of experience from over a decade of applied music production and management. It's strictly two wheels for Paul, two wheels of steel on his vinyl decks and two hoops of carbon on his biciclette.

Chris Smith

The Barbershop

Chris is a highly experienced songwriter and composer and a committed campaigner for creators' rights on the European stage. He owns more guitars than any person strictly needs.



Jonathan Goldstein

Goldstein Music

Jonathan is a highly-awarded classically trained composer with prolific credits in film, TV and advertising. He is a self-confessed foodie with a penchant for anything that goes with a good Claret, which is conveniently most things.

Blair Mowat

Blair joined PCAM's committee as its student representative and has subsequently launched an impressive career as a BAFTA nominated composer of film, TV and theatre music. He listens to Christmas songs all year round and one day hopes to own a pug.

Simon Elms


Simon is a composer at and a founder of the above. He has been around for a very long time and has written a lot of music. Some of it has been recognised as being good.



Sally Johnson

The Noise Deli

Sally is an accomplished media composer with a wealth of experience working both with music companies and directly with clients. She has a mild compulsion for audio plug-in buying and makes a mean pavlova.

Matt Wyatt


Matt's brain is equally divided between Everton FC and The Smiths. Luckily, he's found a sanctuary at Mcasso Music, where the team allow him to take his frustrations out on the drum kit in the recording booth.

Joe Farley & Freddie Webb


Joe Farley and Freddie Webb are a composition duo who go by the name Father. Despite making music together for the past five years, they have managed to remain friends.



Greg Moore

Greg started out as a BBC studio manager/sound engineer, working across their radio output - highlights include working with John Peel and field recording/mixing in Afghanistan. Greg left the BBC to focus more on music, joining the Adelphoi Music team in 2005.

Charlotte Harding

Since graduating from the Royal College of Music, composer/saxophonist Charlotte joined the Committee as PCAM’s Education Official. She writes music for media and the concert hall, supports Newcastle United and drinks a lot of tea.

Sascha Darroch-Davies


Sascha has studied music since he was five, beginning with violin, progressing to very noisy bands, and then to a degree in music. In 2008 he started work as a music producer and supervisor. In 2011 he joined Adelphoi Music and is now Joint MD.