At a PCAM Committee meeting held on 27 June, it was decided to update two of the recommended Internet Rates to reflect the growing importance of internet campaigns and the fact that they are now quite often stand-alone.
Please bear in mind these recommendations are only guidelines and you are quite at liberty to charge whatever you see fit.
While eventually we feel internet rates should be raised to the same levels as TV rates, the Committee felt that we should move forward slowly and realistically, as there is absolutely no point in recommending rates that no client or agency will pay.
On that basis, we have now changed the PCAM website’s “Advertising – Internet Use” page to say the following:
Worldwide – Streaming and Non-Downloadable:
The PCAM Committee believes that PCAM members will be interested in the announcement below from the European Composer and Songwriter Alliance (ECSA) and the International Confederation of Music Publishers (ICMP), and may wish to sign their petition here.
ECSA and ICMP are calling on big tech companies to pay composers, songwriters and publishers a fair mechanical rate for their work.
We, the representatives of authors, composers and music publishers, are following proceedings at the US Copyright Royalty Board (CRB), which will determine the royalty rates that digital streaming services will pay over the next five years. The outcome of these proceedings will not only impact the US music sector; the entire industry will also be affected.
The CRB is hearing proposals from big tech companies like Google and Amazon, while the National Music Publishers’ Association (NMPA) and the Nashville Songwriters Association International (NSAI) are representing the music industry.
At a time when the EU is looking at establishing a fair licensing environment for rightsholders, we salute our colleagues at the NMPA and NSAI and call on the CRB to adopt a structure that recognises the true value of composers’ and songwriters’ works. As a result of advances in technology, there is more music on offer than ever before, but the tech companies want to lower the price they pay for this music.
Meanwhile, composers, songwriters and publishers are being forced to fight for royalty rates through a taxing and expensive CRB trial. The tech companies have for years shown disrespect for the value of music and with that the livelihoods of the composers and songwriters. If they don’t stop, composers and songwriters will soon be unable to continue creating the music that enriches the lives of millions across the world.
Make your voice heard by asking the tech companies to pay us a fair price for our works. It’s a simple ask, and it’s in your interests to do so.
Sign the petition here: https://www.gopetition.com/petitions/songwriters-to-big-tech-stop-fighting-us-in-crb.html
ECSA is a professional alliance formed by over 50 associations of composers and songwriters from all over Europe. The main objective of the alliance is to defend and promote the rights of authors of music at the national, European and international level by any legal means. ECSA advocates for equitable commercial conditions for composers and songwriters and strives to improve social and economic development of music creation in Europe. PCAM is an Associate Member of ECSA.
ICMP is the world trade association representing the interests of the music publishing community internationally. The constituent members of ICMP are music publishers’ associations from Europe, Middle East, North and South America, Africa and Asia-Pacific. Included are the leading independent multinational and international companies and regional and national music publishers, mainly SMEs, throughout the world.
As the voice and point of reference for music publishers, and for the community of composers and songwriters, ICMP’s mission is to increase copyright protection internationally, encourage a better environment for our business and act as an industry forum for consolidating global positions.
The latest Newsletter from the European Composer and Songwriter Alliance (ECSA) is now available from this link. The main story in the Newsletter is a report on ECSA’s annual General Assembly, held on 14-15 February, where there was a general resolve to fight against unfair contracts and for fair remuneration from internet services.
Dear PCAM Members,
Last year, members of the PCAM Committee recorded a series of podcasts at Wave Studios in London, examining topics that composers and producers of applied music interact with on a regular basis.
The nine different podcasts are aimed at those interested in creating music for advertisements, and feature PCAM Committee members answering questions frequently posed by both new and established composers in the industry as well as sharing their own personal experiences.
The final podcast in the current series, on the topic of Contracts, has just is available to stream below
In this week’s podcast, PCAM Committee member Tony Satchell takes you through the so-called “Pink Form”. Available from the PCAM website, the Pink Form is an industry-approved contract that gives you the assurance that the agreement you and your client are entering into adheres to expected industry practices and doesn’t involve any nasty surprises!
We have been very pleased with the feedback we have received on the current series of podcasts and we hope to produce more in future. If you have an idea for a future podcast please send your thoughts to email@example.com or tweet us at @PCAMusic.
The PCAM Committee