At a PCAM Committee meeting held on 27 June, it was decided to update two of the recommended Internet Rates to reflect the growing importance of internet campaigns and the fact that they are now quite often stand-alone.
Please bear in mind these recommendations are only guidelines and you are quite at liberty to charge whatever you see fit.
While eventually we feel internet rates should be raised to the same levels as TV rates, the Committee felt that we should move forward slowly and realistically, as there is absolutely no point in recommending rates that no client or agency will pay.
On that basis, we have now changed the PCAM website’s “Advertising – Internet Use” page to say the following:
Worldwide – Streaming and Non-Downloadable: